In a world dominated by big consulting players, sometimes it’s the smaller, more agile firms that can truly help your business soar. That’s where we come in.
We look at your business differently.
We unravel complex challenges
We work closely with clients, taking the time to truly understand their specific needs, challenges, and goals to solve complex problems that elevate the experience for years to come. The foundation of the consultancy’s work is based on the customer’s voice, the client’s vision and the business strategy to achieve sustainable success in the highly competitive and ever-changing airline industry.
Navigating with analytics, creativity and strategy
We create a world where creativity, digitisation, sustainable thinking and strategic problem-solving are at the heart of revolutionising every business we work with. With a strong emphasis on listening, leveraging the latest technology, and unquestionable discipline in delivery, we help airlines and other industries navigate complex challenges and scope and deliver large programmes to uncover opportunities for growth, differentiation, and innovation.
Reinventing your business to help you soar
At The Seven Collective, we forge innovative solutions through the art of reinvention that transforms our clients’ hurdles into formidable competitive advantages. Armed with relentless curiosity and an experienced understanding of the intricate interplay between airline operations, analytics, business dynamics, project delivery and customer needs, we craft bespoke strategies that inspire true differentiation in the airline industry, without layers upon layers of unnecessary costs.
How do we work
Innovation that comes to life through seven stages of reinvention
01
Listen
Listening with intention and empathy allows us to truly comprehend the deeper nuances hidden within our client’s needs. By embracing the art of listening through well-defined workshops, meetings and storytelling, we are able to create a tailor-made solution that speaks to the core of our client’s aspirations, leaving no note unturned.
02
Analyse
By examining the business, its operational efficiency, and the voice of the customer without preconceived notions through an array of tools, we can provide a truly independent analysis. This impartial approach is vital as it enables us to uncover the root causes of clients’ challenges and offer effective solutions that stand the test of time.
03
Reinvent
Challenging conventional thinking that sparks fresh ideas is at the core of everything we do. We have developed a meticulous process for reinventing products, processes, and experiences to propel our clients’ businesses into the future, underpinned by extensive market research, creative ideation, simplification, and years of diverse expertise in the field.
04
Plan
Critically evaluating the project’s feasibility, the future value to the customer, the detailed project frameworks, complex project tracking and workload analysis involved in executing large transformational programmes is central to our work.
05
Implement
Largescale technical programmes are often too complex to deliver internally and that’s where we come in. With years of experience at the helm of executing multifaceted programmes using the latest technology, tracking tools and all PMO methodologies, we’re well equipped to deliver on time and on budget.
06
Improve
After initial implementation we closely monitor the voice of the customer, the operational impact and various layers across the organisation to solve issues and evolve the project to be best-in-class.
07
Communicate
Like master storytellers, we carefully craft a powerful narrative around the product, new service or process, by blending traditional and digital marketing strategies, highlighting its unique features, benefits, and the extraordinary journey it undertakes to touch the lives of its consumers.
Seven arenas we love to work in
Designing Innovative Customer Experience Strategy
Customer Journey Mapping
By dissecting each step of the customer's voyage, from the initial inspiration to the online booking, navigating their way through the airport or indulging in luxurious experiences inflight, we help our clients understand how their customers think, feel, and what they need – identifying opportunities for improvement and offering tailored solutions. We visually represent the various stages and touchpoints of the passenger journey, enabling us to build a new experience underpinned by a future-focused strategy.
Digital Transformation
From scoping futuristic digital ecosystems to implementing robust digital strategies that elevate the service experience, we help businesses dynamically adapt and thrive in the digital age. We advise airlines on the integration of innovative technologies and building bespoke platforms, mobile apps, leading digital products, and hardware together with existing legacy systems to enhance the customer experience, drive operational efficiency and improve business performance.
Consumer Research and Business Analytics
We are masters at connecting consumer desires with the science of analytics to navigate the ever-changing aviation landscape with confidence, bringing to life innovative products, services, and experiences that captivate travellers and leave competitors in awe. We define data sources, review data integrity, and build performance structures covering operational, customer, financial, and safety metrics.
High Performance Programme Delivery
To stay ahead of the curve, airlines need programme delivery experts to ensure they can execute their large-scale programmes efficiently and effectively. We create value through expert PMO, implementing tracking, reporting and speed to market and defining standard operating processes and resources required to establish a high-performing project delivery team in close collaboration with frontline staff, operational teams, data scientists and technologists.
AI Business Consulting
With AI at the helm, we help airlines transform every area of the customer journey, where intelligent automation mitigates risks, improves productivity and discovers new opportunities. We advise airlines on using generative AI to create new products from ideation to implementation, identify trends, patterns, and opportunities that may not be apparent to human consultants, and introduce AI-driven chatbots and virtual assistants to offer more personalised and seamless experiences for guests.
Telling stories through every channel
Bring to life major programmes through creative storytelling and integrated marketing, social and communications strategy that improves brand awareness, consideration and conversion.
Insightful stories
Not so breaking news, terribly creative imagery and bingeworthy opinion pieces backed by market research and real-world experience. Unravelling business challenges in a way that is readable, relatable and helps you take your business further.
What our clients say
“The number of projects that The Seven Collective has delivered for us has proven to be a game-changer for our convenience store chain, growing from one branch to four. Their innovative digital strategy has propelled our delivery sales and brand awareness, resulting in increased customer engagement, doubled social following and a significant boost in revenue.”
Chairman Mohamed Salah El-din
Co-Founder Kareem
"The Seven Collective has been instrumental in helping us leverage AI along with lean practices across the end-to-end product development strategy for our new clothing brand. From the initial concepts, to technical decisions, project delivery, digital strategy and communications strategy, they helped us every step of the way."
Work with us
Attention all enthusiastic, experienced aviation leaders, technologists, experienced design managers, and project managers. The opportunity of a lifetime awaits you at The Seven Collective, a dynamic and fast-growing company that enables you to work from anywhere.
We believe that the sky is not the limit; instead, it’s a canvas for us to paint a future filled with pioneering aviation solutions.
Join our team of creative minds, and together, we will transform concepts into reality, crafting stories and creating experiences that capture the world’s imagination.
About our Founder
‘The Seven Collective’ is an aviation consultancy firm led by Lachlan Conn, an experienced aviation leader with more than 13 years of experience working for airlines such as Qantas, Etihad Airways and Qatar Airways.
Lachlan is well-versed with complicated projects, managing the operational readiness and project delivery at an enterprise level covering all Customer Experience workstreams for the FIFA World Cup 2022, he managed a strategic PMO and guided external airline staff to drive a major Airline Transformation project in Africa, along with overseeing a cross-functional department responsible for managing and delivering more than 100 enterprise projects for Qatar Airways.
From his early days, he dreamt of soaring through the sky and being a part of the dynamic and ever-evolving aviation industry. Little did he know that his journey would take him through various roles and airlines, ultimately leading him to creating his own consultancy firm.
Let's connect
Things we love to connect with businesses to discuss: large-scale project scoping and delivery across all industries, a focus on airlines and airports customer experience, product development and design, technology transformation from legacy systems, major issues that are impacting profitability, and any other problems you cannot seam to solve.